More than 76pc of Irish consumers have indicated that either they or a family member have been targeted by a scam, new research from the National Consumer Agency (NCA) has revealed.

According to the agencys latest research, carried out during March 2010 by Behaviour & Attitudes, while 80pc of respondents are either entirely confident or largely confident of spotting a scam, 18pc of Irish consumers have still lost money or valuable personal information through a scam.

The research shows that while chain letters, foreign lotteries and pyramid selling schemes have the highest levels of awareness among the public, the scams claiming the most victims are in fact premium-rate phone prize schemes and bogus callers/tradesmen.

Article courtesy of Businessandleadership.com